Rory Beca

Like the clothing she designs, Rory Edelman, is fun, spirited and sophisticated. Her love of clothing and "dressing up" began when she was just a young child, but later blossomed into an insatiable curiosity to learn all she could about color, fabrics and the true art form behind fashion. Rory begins each of her collections by finding inspiration from fabrics - such as printed silks, silk charmeuse, chiffon, and cashmere - that she discovers during their travels all around the world. This varied palette of textures, colors and patterns gives the line its authentic, almost worldly aesthetic, which translates into designs that fit into every women's lifestyle whether she is vacationing in St. Tropez or shopping in boutiques in Malibu.