LaRok

Launched in 2004 by Los Angeles based L'Koral, Inc., the line is a spirited contemporary collection consisting of highly stylized, fashion-conscious items that can compliment any wardrobe. Known for its sexy style, La Rok enjoys the perfect balance of streetwise femininity and rocker chic with a significant focus on current fashion trends. Popular among the Hollywood elite, La Rok celebrates fans ranging from Gossip Girls' Blake Lively, Eva Longoria, Mandy Moore and Victoria Beckham. La Rok is a favorite of many editors of such trend-setting magazines as Elle, Glamour , InStyle and Lucky. While fads come and go, La Rok continues to be a source for fashion fans across the globe seeking pieces to update their closets each season.